Sam leads the day-to-day running of the business. By nature, Sam has an entrepreneurial spirit where everything is possible. She is a keen innovator and since joining the business, has driven growth through people, technology, systems and processes. She has a strong business development focus and has a network that spans Europe, US and APAC. Even after 20 years in the industry, the joy of winning new business and creating workable, profitable solutions is her passion.